(Telecompaper) Vodafone wants to eliminate 15 percent of its 7,700 European stores, Reuters reported, citing chief executive Nick Read. Store opening will continue however in the UK. But for Europe in general, Read noted that people are just buying more online and that those who do go to shops have different expectations. As a result, the company will upgrade some of its remaining shops. Data will be used to see what customers want in each location. About 40 percent should be transformed by the end of 2021.

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