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TradeBriefs Editorial From the Editor's Desk

How To Own Your Investor Communication - Mike Townsend
The single strongest return on investment over the last few startups has been our investor communications. Specifically, our system for weekly email updates to investors, employees and advisors. It was the bridge that helped us go from one startup Flowtab wherein we built an mobile payments app to order food and drinks at bars and restaurants to HomeHero wherein we've raised $23M and provided over 1 Million hours of senior care to 1000's of families. During our time at Flowtab we tried many things like promoting through Lyft drivers, partnering with a massive sales team (DexOne) to sell into new cities, and eventually pivoting to sell into sport stadiums. We executed intensely on everything we said we would, we broke our backs building product at night and selling it during the day on intense iteration cycles.
Throughout all this we sent weekly updates to potential investors we met, one of which was Mike Jones, CEO of Science Inc. He saw our progress at Flowtab and even though the business model failed, he realized we had potential and decided to place a bet on us when we pitched him on HomeHero.

Continued here

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