Sep 3, 2018 - Vodafone Idea not a pushover but will need to ensure revenue recovery

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TradeBriefs Editorial From the Editor's Desk

Storytelling for Startups: Let's stop polishing the heart out of everything
In my role at Greylock Partners, I work closely with entrepreneurs to help them shape their company's communications strategies. No matter what the sector, I have found that the organizations who effectively tell their story are the ones who can recruit the top talent, acquire long-term customers, and build brands that endure.

What is your story?
Your story is way more than a chronological history of your company. The biggest mistake most companies make is they start with the love story of the founders. (i.e. "My co-founder and I met when we worked together at Company X. We built these 3 successful products together and had had fun doing it, so we decided to build this new thing because we think there is a market for it.") This is the absolute wrong foot to start on.
A great story about your company will succintly capture 1) what you offer, 2) to whom, and 3) why you are different. Nailing this will set the path for every other decision you make going forward.

Continued here

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Jio backs data protection; highlights future growth areas like agriculture, healthcare, education

The telecom carrier is betting big on growing teledensity in rural areas, rise in consumption patterns and demand for smartphones.



Today's TradeBriefs Cartoon

Is Fitbit next best wearable player after Apple in India?

The top nine brands contribute to 75% of the market shipment and Samsung, Fitbit and Huawei grew exponentially in the first quarter.Fitbit is now mulling to expand its offerings, particularly for those who are just embarking on their fitness journey

Xiaomi's global executive, POCO head call it quits

Two top executives from Chinese smartphone manufacturer Xiaomi -- Donovan Sung, former global spokesperson and Jai Mani, head of product of the POCO d..

Airtel slashes prices of the set-top box to hit Tata Sky

At present, a new price war has also begun between DTH service providers and cable operators after the ongoing price war between telecom companies. Due to ... | News Track

BSNL: Death by a thousand cuts

It can’t be fixed and the assumptions made in the revival plan look dubious; better to spend `95,000 cr to shut it down.

Reliance mobile operator Jio to focus on subscriber numbers not tariffs

Jio recently topped Bharti Airtel to become India's second-biggest telecoms operator behind Vodafone Idea.Since its launch in September 2016 Jio has added 331.3 million subscribers by offering cut-price data plans and free voice calls

Trai Issues Consultation Paper on KYC of Set-top Boxes to Stop Smuggling of Equipment

The Telecom Regulatory Authority of India (Trai) in a regulatory step towards the DTH industry in India has issued a consultation paper on KYC of set-top boxes

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