Sep 28, 2018 - Reliance Jio's app-based content strategy to face monetisation hurdle

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TradeBriefs Editorial From the Editor's Desk

Startup Priorities - Geoff Ralston
One of the most difficult tasks for a startup founder is deciding what to do. Where should the tiny number of people working on a brand new company spend their time? Choosing wisely can place your company on the road to success. Spending too much time on the wrong things can condemn the startup to an early death. How do you know whether you are making the right decisions in time for your company to not die?
Usually, my answer to founder questions such as "how should I be spending my time?" is spectacularly simple. Choose a key metric to track and focus exclusively on making that metric grow. When deciding what to do, choose the activity that you believe will directly result in increased growth of your chosen metric.

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