Mar 21, 2019 - Behind Vodafone Idea rights issue deep discount is a tested strategy

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TradeBriefs Editorial From the Editor's Desk

How to hack the freeconomy
I have come to realise, however, that I am nothing but a novice. One popular route to free riches involves a "referral code", which gives each person who uses it a credit for helping secure new customers. Felix, who runs a startup in San Francisco, has taken this to extremes. He accomplished what he calls his "Bay Area hack" by buying around $600 in advertisements on Google and placing his referral code from Uber in each ad. He spent hours fine-tuning his approach until his ads often had a higher click-through rate than Uber's own. For each person who signed up to Uber's service through his ad, he received a credit. He eventually amassed $30,000 in credits, which allowed him to ride around the city in Uber's cars and eat three meals a day from UberEats, the company's food-delivery service, for a whole year without paying a cent.

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Telecom tower industry seeks more relief, priority lending

Digital India providing e-services to the common man depend entirely on the availability of telecom infrastructure and any levy on such nation-building installations will up the cost of such services.



Today's TradeBriefs Cartoon

How to determine unique mobile subscriber base?

TRAI looking at ways to arrive at a mechanism

5G reserve price is just too high for telecom companies, say experts

The debt-ridden telcos have not shown much interest in the auctions: Bharti Airtel called the prices exorbitant while Vodafone Idea wants the auctions take place in 2020

No one would buy a Huawei smartphone sans Google or Facebook

The absence of apps like Facebook or WhatsApp that truly define user experiences is a double whammy for Huawei.

Redmi K20 Pro Teased As World’s Fastest Smartphone Ever: 5 Things You Need To Know

Xiaomi India has mocked OnePlus, and have teased that their Redmi K20 Pro is the fastest smartphone in the world! What is the truth?

With smartphone makers choosing star power over brand building, advertising beginning to look homogenous

A defining aspect of the smartphone market is the consumer’s desire to own the latest model in the market. Loyalty evades brands in this category, except for some like iPhone and OnePlus that have a dedicated following.

How Much Will Tata Sky Subscribers Pay for Secondary Connections After Discontinued Multi-TV Policy?

One of the players in the industry, Tata Sky, has decided to do away with its multi-TV policy totally and is now going to charge separately for every connection

Landing troubles: Uncertainty looms post TDSAT’s landing page judgement

The landing page, also known as the barker channel, is a form of digital signage that one sees when the TV set is switched on. TRAI’s earlier directive was meant to “protect the interest of service providers, consumers and ensure the orderly growth of the sector”.

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