Apr 10, 2019 - Telecom companies ask recruiters to give job aspirants a reality check

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TradeBriefs Editorial

From the Editor's Desk

Only 6 Percent of Ideas Become Commercial Successes. Here's How to Increase Your Odds

You probably spend a lot of time on idea generation--a necessary thing to do.

You might even be spending too much time coming up with ideas and not enough figuring out how to evaluate them. You want to select the best ideas--not just any idea. Bill Gates, Steve Jobs, and Mark Zuckerberg didn't generate their business-launching ideas. They picked them.

This over-emphasis on idea generation is confirmed by 2012 research from the German University of Erlangen-Nuremberg, which found a "lack of research in the field of idea evaluation... and that the appropriate evaluation instruments are missing."

Idea evaluation is hard work. According to existing literature, only 6 percent of all "official" ideas and 14 percent of promising ideas that reach a development phase become commercial successes.

There are plenty of strategies out there for selecting the best ideas. They'll only take you so far if you don't understand these four fundamental principles for idea evaluation:

Continued here

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Telecom tower industry seeks more relief, priority lending

Digital India providing e-services to the common man depend entirely on the availability of telecom infrastructure and any levy on such nation-building installations will up the cost of such services.



Today's TradeBriefs Cartoon

How to determine unique mobile subscriber base?

TRAI looking at ways to arrive at a mechanism

5G reserve price is just too high for telecom companies, say experts

The debt-ridden telcos have not shown much interest in the auctions: Bharti Airtel called the prices exorbitant while Vodafone Idea wants the auctions take place in 2020

No one would buy a Huawei smartphone sans Google or Facebook

The absence of apps like Facebook or WhatsApp that truly define user experiences is a double whammy for Huawei.

Redmi K20 Pro Teased As World’s Fastest Smartphone Ever: 5 Things You Need To Know

Xiaomi India has mocked OnePlus, and have teased that their Redmi K20 Pro is the fastest smartphone in the world! What is the truth?

With smartphone makers choosing star power over brand building, advertising beginning to look homogenous

A defining aspect of the smartphone market is the consumer’s desire to own the latest model in the market. Loyalty evades brands in this category, except for some like iPhone and OnePlus that have a dedicated following.

How Much Will Tata Sky Subscribers Pay for Secondary Connections After Discontinued Multi-TV Policy?

One of the players in the industry, Tata Sky, has decided to do away with its multi-TV policy totally and is now going to charge separately for every connection

Landing troubles: Uncertainty looms post TDSAT’s landing page judgement

The landing page, also known as the barker channel, is a form of digital signage that one sees when the TV set is switched on. TRAI’s earlier directive was meant to “protect the interest of service providers, consumers and ensure the orderly growth of the sector”.

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